| Channel Programs |
Sybase, Inc.
Channels Contract Manager
Designed methodology, implemented and measured success of migration of partners to new partner programs. Methodology included repositioning programs to partners, legal documentation, redefinition of channels support, exceptions process, and provision of database integrity standards.
Developed fully integrated, online channels contract process based on needs assessment. Process captured sales/contract information, established a centralized point of contact for channels contract information, and provided field training. Furthermore, defined exceptions process and created metric systems to analyze success of implemented process. Supported the field by delivering timely execution of partner contracts as well as cross-referencing of application information.
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Carolyn was able to understand the complexities of a multi-tiered channel program and develop a contract process that addressed the issues. By establishing a sound channel infrastructure, we were able to successfully merge two channel programs together, speed channel engagements, and capture more partner data.
Carole Louie Achramowicz
Director of Channels Marketing
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| Lead Generation |
Lucent Technologies
Project Manager, Global Marcom
Responsible for all marcom activities surrounding the Lucent Technologies' Sharper Edge Access Business and Technology Forum. This 12-city seminar tour was one of the most successful events in Lucent's history, netting 4% response rates to the direct mailer, 70% show rates for the event, and 51% lead-to-customer conversion rates. Additional responsibilities included packaging Forum for APAC region and completing successful handoff to Asian marcom team.
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Carolyn's Project Management Dashboard allowed the Marcom team to have both high-level and granual detail needed to run a complex, multi-media project. With the i's dotted and the t's crossed, we could rely on Carolyn to move the project and we could focus on refining the marketing and messaging.
Irene Slavens
Director Global Marcom
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| Event Management |
Lucent Technologies
Project Manager, Global Marcom
Responsible for all marcom activities surrounding the Lucent Technologies' Sharper Edge Access Business and Technology Forum. This 12-city seminar tour was one of the most successful events in Lucent's history, netting 4% response rates to the direct mailer, 70% show rates for the event, and 51% lead-to-customer conversion rates. Additional responsibilities included packaging Forum for APAC region and completing successful handoff to Asian marcom team.
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Carolyn greatly enhanced our marketing efforts on a multi-faceted Lucent worldwide seminar. She approached such marketing issues as direct mail, response management, partner liaise and overall project management, and came up with solutions that would effectively keep the many contributors and external vendors engaged and committed to the goal of rolling out a sophisticated event for our customers. This event would not have been the same without her creative insight and planning skills.
Kendra Benitez
Senior Program Manager, Edge Access
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| Public Relations |
Hewlett-Packard Wide-Group Network
Public Relations Management
PR activity consisted of interactions between HP Wide-Group Network product marketing management to develop PR strategy and messages, and direction to the PR agency. Arranging editorial meetings at tradeshows, and tracking milestone - follow-up activities.
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| Internet Marketing |
Netscape Communications/America Online
Project Manager, Netscape @ Noon Seminar Series
Managed all logistics for the first international Netscape@Noon Seminar entitled "The Wireless Opportunity." Responsible for webcast logistics, teleconferencing logistics, direct mail invitation campaign development, list pulls and purchases, confirmation calling, lead generation and lead follow up. Worked with executives on content and speaker development, and development of supporting presentation.
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Metrics:
Response to Direct EMail Invitation 3.3%
Show rate 46%
86% of participants said program met or exceeded expectations
56 countries represented
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| Web Site Development |
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TBD
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| Sales Tools and Collateral |
Informix Software, Inc
Project Manager, Data Warehouse Marketing
Produced a series of product and solution datasheets--in both print and electronic formats--to integrate and launch the newly acquired Red Brick products. Led effort to create modular collateral set for bundled offerings in conjunction with third-party vendors. Outcome was a collateral concept and design that could adapt to virtually any multi-tiered selling scenario in any targeted industry.
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Carolyn Gregory of Gregory Consulting was a great resource. Her creativity, combined with thoroughness and organization, helped ensure the
success of a large, multi-vendor collateral development project. Carolyn worked with artists, writers and engineers across vendors, partners and internal departments to deliver an innovative and highly visible collateral set focusing on seamless, end-to-end business intelligence and data warehousing solutions. Carolyn's work style was highly effective - both professional and collaborative - and brought the right set of interpersonal and leadership skills to a complex project
Pam Whitmore
Director of Marketing, Data Warehouse Division
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| Field Communications |
Bay Networks/Nortel Networks
Project Manager, Americas Marketing Organization
Deisgned and launched the Partner NewsFlash, a new communication vehicle for business partners, customized by partner sector. Successfully navigated post-merger integration issues to deliver one-source communication to over 25,000 business partners every two weeks. Incorporated heritage data messaging with heritage voice messaging and created converged voice/data product solutions messaging.
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Metrics for first six months:
Bounceback rate 24%
Profile page hits 2.7%
AMO Home page hits 69%
Opt-outs = less than 2/10 of 1%
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| Market Research |
3Com Corporation
Special Projects Manager - Interface Products Group
Provided competitive analysis for five divisional product lines against
top five competitors. Designed lay-out and provided content for Attack
and Defend papers, Product Family Overviews and Feature-to-Feature
Comparisons. Information was also used to provide sales information
guides to the field. Designed and implemented program to outsouce ongoing
maintenance of competitive information to Gartner Group.
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Metrics:
Produced over 350 dynamic documents
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| Process/Infrastructure Development |
3Com
Special Projects Manager - Interface Products Group
Expanded divisional presence to ±15,000 field representatives and
resellers by populating the Lotus Notes intranet. Designed company-wide
notification program to keep databases updated and accurate. Played a key
role in migrating data from an internal database management system to a
web-based delivery mechanism. Specific charters included population and
maintenance of Competitive Database, Presentation Library, Business
Intelligence Database, Product Information Database, Geographic Databases,
Marketing Programs Database, Seed Unit Database.
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